A strange thing happened the other day which at first made me mad, but that I see positively now. Someone I do not know, nor had any contact with, viewed the video "
The Good Shepherd Clinic" (this video is getting a lot of hits just in the past week, being discovered and emailed around some 3 months after it was posted), and was so motivated after watching it, decided to donate a fair amount of money to that charity. This someone, a woman whose name will remain anonymous, clicked on the Donate button on the
LMM website where she saw the video. The Good Shepherd Clinic has no website or any way to donate online directly (I only have a address for people to send to). She thought she was giving the money to the Good Shepherd Clinic. Five minutes after she completed the donation she realized she had made a mistake. Within seconds she promptly sent an email and phoned our office line, and asked for a refund, saying she made a mistake. At the end of the email she said "please do the right thing" in returning the money, and if you don't "the clinic will suffer". This made me mad since myself and others had donated a lot of time and money to making this video possible for people just like her to help the clinic, and she was thinking she had to appeal to my conscience to return money to her she mistakenly sent to me, never even giving me a chance without a little lecture, as if I had done something wrong.
Of course I sent the full refund immediately to her and was quite upset for a little while, thinking that people seem to be ungrateful for the work we do. She would have never seen the Clinic by video if not for LMM. Now she is motivated to give to the clinic because of it. It was as if LMM was somehow in the way.
But after a day of reflection I see this incident as a positive sign that in fact LMM is doing what its supposed to be doing. It is giving these small charities a venue, a marketing tool on the internet, so that others can see with their own eyes what is going on there; rather then pictures and text, they see in full HD what is happening, and they are motivated by the videos to give. They are not motivated to give to LMM. The whole point is to help the charities get donations, not LMM. LMM is irrelevant to the viewer. And it should be.
So to me, and to those of you out there wondering how it is LMM is helping anybody by making videos, here is some proof for you.
Of course LMM needs money. But it needs it from people who see the value in marketing and self reliance. People that see they are giving a indirect gift to the charity to help that charity help itself in raising money. To people that see the value of putting the charity and the viewer together and drawing an emotional attachment between the two, such that they will want to give.